Faishan Flipkart
In 2012, Flipkart forayed into Fashion. In 2018, with Myntra and Jabong in its fold, the Flipkart Group held 70% of the online fashion market. While Myntra served a premium fashion segment, Flipkart focused on making fashion affordable. With the market projected to grow to $45 billion by 2020, the opportunity was ripe for the taking. Winning in a crowded market necessitated a change of strategy. Flipkart had to position itself as an affordable shopping destination for premium fashion
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